Nike Thread Trailer This motion graphics animation, introducing a new merchandising initiative from Nike, was storyboarded in detail by the creative director of this project. Our task was to bring those frames to life through dynamic motion. We used used Trapcode Particular to make colored “threads” undulate and morph. Photoshop artwork provided by the agency, …
Direct Response TV – Home Improvement Worx GT 2.0 Trimmer Worx Air Cordless Blower Karcher Follow Me Pressure Washer Oregon Power Now Chainsaw These 3D animations combine energetic motion and dynamic compositions to call out the features of these home improvement tools in an engaging manner. Agency: Rain-The Growth Agency (R2C) Director: Greg Penner Art …
Contech Rainwater Harvesting https://vimeo.com/510559837 The main challenge of this 3D animation was designing a setup in which we could see through a simplified building to show the network of drinking water, stormwater, and wastewater pipes within. While most of the 3D elements came from stock sources we had to model custom elements from scratch. We …
USG Durock Shower System https://vimeo.com/510560464 This 3D animation depicting the installation of USG’s Durock Shower System presented many technical challenges as we had to show thinset mortar, membranes, tile and other elements being layered on top of each other. Shawn had to employ various 3D cheats to keep the thinset from protruding through the thin …
Pure Storage Open Source Databases We came up with several concepts for this video, with the one using a house of cards metaphor for inferior storage systems being chosen by Pure Storage. To stay within budget we designed a hybrid approach to tell the story, using 3D animation as bookends and backgrounds and filling in …
HP Fingerprint Mouse We integrated models of HP products we’d collected over the course of several projects with a stock model of an office to create this modern office setting. To add additional life to the scene we applied mocap data to 3D human models to create naturally-moving silhouettes. We manually keyframed a stock (and …
Subway – Juggling For this humorous Subway spot we created multiple 3D animation tests to develop a look for juggling six large objects with semi-plausible physics. We employed to several cheats to keep the 3D objects from passing through each other. We took multiple photos on set to create realistic, matching lighting on the 3D …
Cobra Radar Detectors and Dash Cams Cobra Road Scout Cobra Dual Pro 360 Cobra SC 400 Dash Cam Cobra 480i Cobra Road Scout Teaser Cobra Dual Pro 360 Teaser We created this series of 3D product animations to promote Cobra radar detectors and dash cameras. The client provided CAD files, photo references, and graphic elements …
HP/Firsthand VR Demonstrations Glow VR Demo Cool VR Demo The challenge of these videos was depicting the usage of VR gear under very tight budget constraints. A live-action video or photo shoot requiring a hospital room setting and actors was out of the question. Stock photos or video showing VR use in a hospital setting …
Edgewater Ethernet Adapters https://vimeo.com/494879770 The goal of this animation was to upgrade a demonstration of the ethernet card that had been shot with an iPhone. Working from style frames designed by CMD we combined a CAD file of the card with a heavily-modified stock model of an oscilloscope to illustrate the unique features of this …