Nike Thread Trailer

This motion graphics animation, introducing a new merchandising initiative from Nike, was storyboarded in detail by the creative director of this project. Our task was to bring those frames to life through dynamic motion. We used used Trapcode Particular to make colored “threads” undulate and morph. Photoshop artwork provided by the agency, layered along the Z-axis and animated horizontally, create nice depth effects and parallax shifts.

Agency: The New Group (Point B)
Creative Director: Tamara Crawford
Animation: Shawn Marshall