Pure Storage Open Source Databases

We came up with several concepts for this video, with the one using a house of cards metaphor for inferior storage systems being chosen by Pure Storage. To stay within budget we designed a hybrid approach to tell the story, using 3D animation as bookends and backgrounds and filling in the  key selling points with flat graphics and onscreen text animations. We ended up modeling the Pure Storage Flash Array product from scratch as a CAD file could not be obtained for this project.

Agency: Prowess Consulting
Creative Director: Jamie Costa
Concept, Design, & Animation: Shawn Marshall