Cobra Radar Detectors and Dash Cams

Cobra Road Scout

Cobra Dual Pro 360

Cobra SC 400​ Dash Cam

Cobra 480i

Cobra Road Scout Teaser

Cobra Dual Pro 360 Teaser

We created this series of 3D product animations to promote Cobra radar detectors and dash cameras. The client provided CAD files, photo references, and graphic elements to produce models for animation. We used kicker lighting on the edges of the products to highlight their sleek contours.  The teaser animations took this approach further, barely revealing glimpses of their shapes to create mystery and anticipation.

Agency: Media 272
Creative Direction & Animation: Shawn Marshall