Tru-Point by John Bean
This video presentation of the Tru-Point ADAS calibration system combines greenscreen compositing, 3D animation, and motion graphics to demonstrate its features. In preproduction I mocked up stage design and lighting approaches, produced animatics, and helped tweak the script to improve visual flow. On stage I worked with the director and DP to minimize setups based on storyboards I produced. In post I created the initial edit, greenscreen composites, motion graphics, 3D camera matching, 3D animation, color correction, and final output.
Production Company: Media 272
John Bean Creative Lead: Mariana Montovaneli
Art Direction, Animation & Editing: Shawn Marshall