The Consumer Engagement Company
We worked directly with The CE Co to create this fast-paced motion graphics promo. Our first task was narrowing the focus of the video to the most elemental selling points to keep the length around 30 seconds. We then proposed adding a VO to reduce the volume of onscreen text. It was then a matter of framing stock footage and clips the client shot within an energetic motion graphics animation that reflected the branding of the company.
Creative Direction & Animation: Shawn Marshall