Matrix Holiday Messages
On a tight budget and deadline insert Intel executives into dramatic city environments for holiday messages, evoking the Matrix films.
The executives would be dressed in Matrix-themed clothing and filmed delivering their messages in front of green screens of varying quality. Our task was to create a sweeping vista of skyscrapers and rooftops over which our camera could fly. A 3D solution was the obvious choice. To simplify the pipeline we purchased the Element 3D plugin for After Effects, which would then allow us to use their Metropoly pack of city skyscrapers to quickly create our 3D skyline. The plugin is pretty intuitive, and I was able to quickly teach myself its pertinent features.