HP Pagewide Pro and Enterprise
This 3D animation is a reformatted version of one created for an HP event in Lisbon, Portugal in which the 3D scene was rendered from four angles (left, right, back, top) and projected onto four walls surrounding an on-stage presenter. The idea was to make it look like the presenter was inside the printer. One of the bigger challenges was organizing the large CAD file of the printer into manageable hierarchies for surfacing and animation.
Agency: Infinity Marketing Team
Creative Director: Pedro Ferreira
Direction & Animation: Shawn Marshall