HP LaserJets with JetIntelligence
This 3D animation is a reformatted version of one created for an HP event in Lisbon, Portugal in which the 3D scene was rendered from four angles (left, right, back, top) and projected onto four walls surrounding an on-stage presenter. The idea was to make it look like the presenter was inside the printer to describe its inner workings. One of the bigger challenges was organizing multiple older 3D project files (provided by HP) into a cohesive scene to show the inner and outer workings of the printer.
Agency: Infinity Marketing Team
Creative Director: Pedro Ferriera
Direction & Animation: Shawn Marshall
Particle Animation: Brian Smith