Cobra Dash Cam Simulator
This 3D animation was created for an installation at the CES trade show designed to mimic the POV of a driver as it illustrated the benefits of a Cobra Dash Camera. Along with a few purchased stock models we drew on our extensive library of streets, buildings and cars to populate the scene. A particular challenge was animating the app displayed on the mobile phone model. We had to create the Cobra driving app from scratch using multiple layers that animated in sync with our 3D city street.
Client: Cedar Electronics
Agency: Media 272
Creative Direction & Animation: Shawn Marshall